About Us

Larry Gordon and Floyd Smith

Floyd and Larry G&S

Larry Gordon and Floyd Smith grew up in the same Pacific Beach town. It was small by modern standards with a population of about 40,000 when they started Gordon & Smith Surfboards. Although they were a year apart in age, they hung out at the beach with the same group of water-loving friends who had gone through the local schools together. At that time, the schools they attended (Pacific Beach Junior High and newly built Mission Bay High School) were part of the admired school system of California. They received a great college prep education. Included were shop classes involving wood working, drafting and mechanics. The lives of Floyd and Larry merged in high school, where they ran track and during college, where they worked at Gordon Plastics (owned by Larry’s Dad).

Starting G&S

Floyd's Garage
The haze was in the air that late summer of 1959 and the swell was strong. The garage behind Floyd Smith’s apartment on Balboa Ave, in Pacific Beach had been converted to a surfboard builder’s workshop. Their experiment with blowing foam at Gordon Plastics had paid off. They were able to use about 70% of their foam blanks. The blanks were taken from Gordon Plastics to Floyd’s garage in Pacific Beach where they were teaching themselves how to shape and glass the boards. At this point, Floyd’s experience included a 9’10”balsa board he had bought the summer of 1957. He had stripped it down to the balsa, reshaped and glassed it.

Coming to Australia
Floyd and Pam, with their young boys, Buddy and Damon, left for Australia in September 1965 on a British ship out of Long Beach. Floyd's idea of taking Gordon and Smith to Australia's growing surf market was about to become a reality. They worked off the debt incurred the previous summer, and both felt ready to follow their plan to go separate ways and divide the business. Floyd would go on to establish the company in Australia. 
He set up a show in the south of Sydney at Cronulla and Aussies were instantly amazed with the new techniques Gordon and Smith had developed.

Where are we now?

Fast forward to 2020 and G&S is still running strong. Owned by Nick Van De Merwe who also owns Golden Breed Australia now has G&S boards in all the Golden Breed stores. As well as an array of apparel, hats, stickers and other goodies also available in store and online. 
The G&S boards are all proudly hand-made out of Noosa Heads but are able to be shipped Australia wide. 
If you want more little snippets of history feel free to check out the blogs! History from the Australian and American side of G&S. As well on updates of new board ranges and products being introduced.

To The Future

Where to now? Only the future will tell. We hope to keep producing boards and making products as long as everyone is loving them! We love creating products that people love and keeping the stoke going strong since 1959.

G&S Australia

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